GCI: Photography Friend or Foe?

ASMPLA and LADIG BRING YOU:

CGI – Friend or Foe to photographers?  Is the world ending as we know it?

Are these even the right questions? 

It's not news that CGI is being used increasingly by architects, in car ads, in fashion ads; everywhere, in fact.  But it turns out that to do CGI – Computer Generated Imaging – with any quality, you’ve got to start with photography.  

Walt Jones, photographer and a self-proclaimed “Hollywood” guy who works with CGI on a daily basis, will explain some of the ways this all works – including how CGI is used in photography.

He’ll talk about the “production pipeline”, the various steps involved, and the tools, software, and “assets”.

He’ll talk about how photographers can see themselves as producers and designers, and not camera operators.

He’ll talk about the future of CGI and how it relates to the past; for instance, whether photography replaced painting and illustration (yes and no), and what that suggests about the present state of affairs. 

Photographers are called “artists” for a reason, and digital technologies – including CGI and Photoshop – are simply the tools of the trade.

Walt Jones is part of a team that won an Academy Award for their work on “The Golden Compass”, has been a producer and professional gear-head, and is also a fine-art photographer.

You can see his work here:

www.waltjones.com

There will be food, and there will be drink.

DATE: MAY 12, 2009

TIME: 7:00 (doors open at 6:30)

LOCATION:   Ringleader Stages

        11155 Massachusetts Ave.

                     Los Angeles, CA 90025

NOTE: The entrance to the Ringleader building is on the Northeast corner of the alleyway between Cotner and Pontius, a block north of Santa Monica Blvd. and a block south of Ohio Ave.

Plenty of street parking after 6:00 PM.

Visit the Ringleader site here:

www.ringleaderstages.com

This event is produced in conjunction with LADIG (Los Angeles Digital Imaging Group):

www.ladig.org